Noir Woods
A dark, woodsy fragrance launch for Thymes
Led copywriting across a full-funnel campaign for Thymes' Noir Woods fragrance launch. Wrote ad copy for top, middle, and bottom-of-funnel placements, crafted an ecommerce GWP email series and wholesale announcement, and developed social content across a phased tease-launch-sustain rollout.
Ads
Full-funnel ad creative across 9 placements — from top-of-funnel awareness to bottom-of-funnel conversion. Each ad adapted across three sizes for feed, story, and display.
Ecommerce GWP email series (4 emails over a week) driving gift-with-purchase conversions, plus a wholesale announcement email for retail buyers.
Social
Phased organic social rollout — teaser content to build anticipation, launch day reveals, and sustain posts to maintain momentum. In-feed and story formats.
Website
Homepage hero banners in multiple variants, each with desktop and mobile adaptations for the Thymes website.
