About
I'm Isabelle — a copywriter at CURiO Brands, where I write for Thymes, Capri Blue, and Otherland. For the past four and a half years, I've been crafting the words behind email campaigns, ad creative, social content, website copy, and wholesale catalogs for some of the most loved names in home fragrance.
Background
I've been a storyteller for as long as I can remember. Growing up in Edina, Minnesota — where the schools are known for their writing programs — I fell in love with language early. I wrote novels, short stories, and anything else I could get my hands on. That love of words led me to Luther College, where I earned my degree in English.
After college, I found my way into brand copywriting and discovered that the same instincts that made me a storyteller — finding the right voice, knowing what to say and when to say it — translated beautifully into marketing. Now I get to do what I love every day: write words that make people feel something, whether it's the warmth of a new candle scent or the excitement of a holiday sale.