Iced Matcha
A fresh colorway launch for Capri Blue's Volcano line
Wrote copy for the launch of Capri Blue's Iced Matcha Green colorway across the Signature and Volcano lines. Developed email copy for a teaser and multi-day launch series, social captions for a week-long rollout, and Amazon product listing copy for four product variants.
Amazon
Product listing photography and copy for four Iced Matcha variants — Signature, Petite, Mini Tin, and Printed Travel Tin — plus homepage banner assets.
Teaser email building anticipation, followed by a multi-day Volcano Iced Matcha launch series including an A/B tested variant.
Social
Week-long social rollout starting with teaser imagery, launch day reveal videos, and daily story and in-feed posts through the launch window.
