Autumn Glow
A seasonal fragrance launch for Thymes
Led copywriting for Thymes' Autumn Glow seasonal fragrance launch. Developed a full-funnel ad strategy, a 7-email launch series including VIP early access, organic social content, and website hero and collection page copy.
Ads
Full-funnel ad set with two creatives per funnel stage, each adapted to three sizes — feed (1080x1350), story (1080x1920), and display (1200x628).
Seven-email launch series spanning early VIP access through broad launch, including a teaser email, two early access sends, and four launch emails with distinct angles.
Social
Organic social content across in-feed posts and stories — teaser, launch, and sustain phases.
Website
Homepage hero banners and collection page headers with desktop and mobile variants.
