2024 BFCM
A cross-brand Black Friday & Cyber Monday campaign
Led copywriting across a 9-day Black Friday / Cyber Monday sale event spanning three brands — Thymes, Capri Blue, and Otherland. Wrote daily email sends, coordinated social content, and developed video ad scripts. Each brand had its own voice and promotional angle while maintaining cohesive cross-brand messaging.
Email — Thymes
Nine daily emails for Thymes covering the full BFCM window, from early access through final Cyber Monday extensions.
Email — Capri Blue
Nine themed daily emails for Capri Blue — from Early Access and Blue Friday to Gift Guide and Cyber Monday — each with a distinct promotional angle.
Email — Otherland
Eight daily emails for Otherland spanning Black Friday through Cyber Monday with matching social content.
Social
Daily organic social posts and stories across all three brands, coordinated to match the email cadence.
